Have you done that? First you receive an email welcoming you for joining some person you do not know. Joined? What did you join now?
I’m a list builder and if you are not building your own list, then you should be. That is when you will meet Mr. or Ms. Forgetful.
They start out in the 3% that will sign up for anything and end up in the 97% and growing failure group.
It is easy enough for them to delete without giving it a second thought as to its origins. On to the next join and forget.
These people tend to clog up the data base. Of no use to themselves let alone the programs they join.
There are things we can do to help alleviate the joined syndrome. You will never get rid of these people but can alleviate the pain they cause.
I am seeing this more and more in mails and on sign up forms, “If you are not serious, please don’t join.’
Hard to be clearer but for some reason it entices them to build your Joined and forgot list.
This is my joined answer, a list that builds and empties according to the joined actions.
-Double optin [avoids spam charges]
– Don’t confirm – on the joined list.
– Second confirmation send, no response.
– My favorite – DELETE!
We all make mistakes and join programs that really engage our minds only to change them if we do not take immediate action.
Joined Requires Immediate Action
Can you think of a better way to make sure you don’t become a joined and forgot member on someone’s list?
Habits determine grace periods. For example, you are surfing or clicking for mailer credits when this page just grabs you! You sign up. Step one is done. but the confirmation mail comes in your mail account and you will have to get to it later.
The stage to forget is set. You could make a sticky note to yourself to follow up with it. Again, habit. Begin such a simple new one and it will pay you handsomely over and over again.
Let’s say you find it within 48 hours in your mail account and take care of it right away. Some sponsor and company is going to bless you for being timely. The first step confirmed creates a mutual trust you will both be able to rely on for as long as you are a member in good standing.
Another scenario might have you and your mail accounts surviving on a mutual hate to use habit.
Thus you use the search to find the important mails and delete the rest. If that new joined offer was not on your priority list then it is on its way to cyber space as well.
Joined Bottom Lines
They depend on which side of the join you are on. As an owner, it is important to keep clean data bases of members. There cannot be too much grace time allotted to the joined and forgot list. It is usually, by necessity, first to go.
To protect their status with email delivery owners either do not mail to you period or they allow you three bounces and you are history.
From the user side, you are welcomed but by your actions or lack of them, tolerated then deleted. A lot of traffic exchanges run a ‘wall of shame’ where offending black listed members are kept on public display.
Some owners may be considering a nuisance wall or as strong as a blocked list where once your name or IP address show up, if confirmation is not immediate – and in some coding possibilities, even if it is possible to give you time, you are blocked. Joined means accountability to your action. Either complete it or unsubscribe. No hard feelings. Come back when you are ready.
Consider yourself lucky if you are on a list the owner thinks might have some value two or three years down the line. Imagine threatening your delivery rates for keeping one or two hundred on active status and maybe ONE of them comes through? If you were an owner and had to deal with
these leads who joined and forgot to confirm, would you keep them around forever waiting?
It appears those owners willing to do that might find themselves on the next delete route called closing their doors for lack of genuine traffic.
Taking advantage of a company support system can be the best of all worlds. No matter your intent.
no matter your confusion, there is always someone ready to help you make good decisions that work for both of you.
Till Next time ..
Fran Klasinski- warriorlady
Mentoring you with common sense
Marketing with finesse.
How I stay organized, on top of my business and in the profits.
© 2018 – 2019, Fran Klasinski. All rights reserved. on republishing any parts of this post, you must supply a link to the original post
Way to many fill out optin forms and think that is all there is to do.
Or they are just not willing to log into their email account and click that verify link.
Same with many that join a program.
Very nice of you for shedding some light on this.
Thank you for your comment Todd. Unfortunately it is indeed true.
Are we responsible using and approving single optin without regard to
the security of the user as well as our business?
If you use single optin you are putting you and your Autoresponder in jeopardy of losing everything.
Absolute fact too many ignore!
How often over the last 20 years have asked that same question. Organization gives you the why for, what for and the what is in it for me.
YOU WOULD THINK THE MESSAGE WAS HEARD BY NOW.
However what if the noise made by long-term owners is louder/
OR they choose a business in a box thinking everything is done
in to their benefit?
Hello Fran,
Very nice and interesting post.
As a marketer I find myself joining lots of things for promotion vehicle purposes, and new and interesting things I might consider using or promoting.
What I find very helpful in helping with the “join and forget” problem is when I get emails from the program owner reminding me that my account is inactive and will be deleted soon if I don’t log in.
That is a great reminder for those of us who join lots of TEs and Saefelist/Mailers. Sometimes you simply forget that you belong to certain ones.
Another thing that reminds me of things that I am a member of is when I see the program or service being advertised. Then I say to myself ‘hmmm, I’m a member there, I need to go there again and use it or remind myself what it’s all about and why I joined it in the first place.’
Not sure if we will ever cure the “join and forget” syndrome, but blog posts like yours certainly brings the topic to the forefront and will hopefully give folks some food for thought.
Again, great post!
John
Thank you John. Thoughtful responses to some everyday questions and habits.
One thing we both have that keeps our join and use in check is EasyBusinessBuilder.
I know longer suffer the join and forget. What I might suffer is the time to use
them all. That means, time to trim the sails? I think so. Once we test and find a
core series of programs, TEs and mailers then the rest can wait until needed?
That is my new years resolution for 2019. check the post 😉
Am writing it now.