That’s your ad yes? You designed that eye-catching promo that pulls my gaze every time it comes up?
How is it drawing signups? Is something distracting action?
Many of the TEs play a memory game. Like it or lump it, the game is easier played if those ads strike a core of recognition. Those speedy little icons whirl right across your advertisement.
It is a cool way to earn a few credits of one sort or the other. And they break the monotony of surfing. They can also break your focus AND cause a few four-letter words to pop up.
For the most part, people find advertisements annoying. So you are fighting the
predetermined walls of TV years interfering with your online advertisements.
Too many of the video ads are raucous – much more than noisy. They would wake the
dead. Remind you of those sound blaring videos vying for your attention, and out to
bust your ear drums? For my two cents, I would love to have a go at the idiot that
created them.
The No-Nos That Break The Bank
Demographics play a much larger role that you may think. If your ad is Country or city
specific, then you need to watch the location options.
That Louisiana Jambalaya with a side order of fresh crawfish deal for two is not going
to earn you customers in New York or any other part of the world save the city in
Louisiana where you can get that deal.
Whether in AdWords or other advertising platforms, choose “People in my targeted area.”
or similar verbiage.
Placing ads on your selling website. What do you want to do? Build YOUR business or
take the focus off you and place it on the advertisers? There is no faster way to degrade
your user experience and take attention away from your ads.
Do you understand the advertising platform you will place your ad on? With tons of
safe lists, mailers, billboards, social media and more, be aware of the value of how active
you are, or have purchased before. The cost can vary exponentially.
Here’s a biggy and a shocker. Watch out your face on the ad does not scream ego. If
what you are advertising is YOURS, your image could create the smell of desperation
oozing out of the page. A face is not always the best campaign strategy to encourage sales.
Advertising Must Dos
David Ogilvy on Advertising:”advertising is not an art form, it’s a medium for
information, a message for a single purpose: to sell.”
A good ad, no matter the style, engages your unconscious mind. Somewhere down the road,
you find yourself taking an action that is not normal for you or you did not intend to
buy that credit package or upgrade today. But you did and that light bulb moment tells
you what it was that influenced your decisive action.
It can be the first time you realize how advertisements can target people’s unconscious
mind. Technically speaking this is the moment you realise, this is how good advertising
works. It’s the best way to influence people’s buying behaviour. Use their unconscious
mind instead of trying to deliver marketing speeches.
Consumers have a need. Advertisements direct the consumer to the company that has the
best solution for their problem, as your great ad does through you promoting it.
Just be careful as it is very easy to become unforgettable for lousy ads full of naive
mistakes.
© 2016, Fran Klasinski. All rights reserved. on republishing any parts of this post, you must supply a link to the original post
I agree Fran, That there are way to many ads online that are scatter brained. That is there is way to much going in them, floaters, videos, noise, to much of the wrong colors.
So you just get lost. So the only they deserve is a bye and click.
Some good points on the noise ads can cause. The cause and effect principles are another pretest an
advertiser needs to be aware of.