The value of emails is a powerful source Search Engines (SE) check. Tons of
responsive subscribers can come from your emails or make those purchases that
keep you in business. Turn them into blog posts and leverage your ideas to
greater returns.
The greater frustration comes from being on the receiving end. For every email
account, there appeared thousands of entries. Most of them range from outright
spam to tons of advertising you didn’t ask for.
Sandwiched in between the spam and advertising, are emails you need to read. Emails
translate into …
* sales – insanely valuable emails building your bank account.
* Customer lifetime value.
* Conversions
*Prospects who can become any of the above.
*Drive your brand home for guaranteed responses.
Did you know there are approximately 70 different email marketing stats you need
to at least know about, whether or not you heed them?
Just too much for your frazzled mind to comprehend huh? Well suck in this piece
of juice and take another look.
If content is king, then email marketing is top cat in the kingdom of email marketing.
This king of kings becomes a jaw-dropping fact when you find out the ROI is 3800% and
$38 for every ONE dollar spent.
To make it all happen, it’s time to open your eyes, read up on email automation, then
set to work to grab your piece of the pie.
Why? Because transactional emails have 8x more opens and clicks than any other type of
email and can generate 6x more revenue.
“What’s the difference between marketing email and transactional email?” Yup I hear
you. Asked that question myself.
Transactional emails are trigger-centered. They enagage a prospect, create the comfort
of having taken an action. Think receipt, thank-you mail. etc. Each time they are used,
their value is to bring back or keep your prospect interested in you, your business and
what it can do for them.
Think any action they take from your advertising.
It can even be NO action taken. – (There is a lot to be gained from these people.)
Welcome mails. “Hey, thanks for joining me.” and they never hear from you again.
Signing up was the transaction. Your lovely email welcome sends …
the transactional email.
Email address confirmations
Password reset.
Twitter tweets. Someone is following you.
Social Media – someone commented on your post.
Blogs- New people? Comments?
Marketing emails, on the other hand, are timed and sent strategically to your recipient
list. In many cases, it will be the stats from tracking these mails, that tell you if
they are working. What messages are being opened and clicked? What split test mail creates
a stronger follow through.
What kind of offer the next mail should present.
Keep in mind, both mail styles share branding, messages, and voice.
Most importantly, transactional is NOT considered financial.
And finally …
Who is the flunky dullard that wrote your confirmation and welcome emails?
Your web site or store is gorgeous. Shouldn’t all your transaction mails be up to the
same standard?
Those transactional emails are similar to setting up the second appointment that cold
calls are supposed to do. If your new customers seen how little attention you pay to
the critical points, then down the tubes goes any thoughts of how professional you
appeared BEFORE the sale or joining.
If your emails are one-offs that make your new client say ‘Yuk! How flat and boring can
you get?” then kiss the repeats good by.
There will be future articles on email marketing in general. So keep tuned for a lot more
informational content emails. In fact, why not subscribe so you do not miss notifications
of new posts.
In our busy lives, emails and blogs and surfing and advertising can square us off in a big
ring of frustration. Let us help you sort what is important to your business.
© 2016, Fran Klasinski. All rights reserved. on republishing any parts of this post, you must supply a link to the original post
