What do you need to create a buyer marketing plan for your business?
Your blog is a great start as it gives you the privilege of talking to your prospects and customers alike in a more open tone.
Emails by their very nature need to be short and engaging. Attracting your target
market to a mutual message about products or services. Even in the followup, there is
not a lot of time or room to get a serious buyer message across.
Having a blog can increase the communications factor and encourages relationship
building.
What are buyer habits you possess?
Knowing who you are and what attracts you to buy can be a guideline for creating
a buyer persona for each of your products and services.
One size does not fit all. And attracting your like-minded prospects from hundreds
and thousands of potential leads becomes a necessity of invention as you learn.
Are you attracted by color? What is your background and what role does it play in
how comfortable you are reading ads, listening to videos, and/or the demographics of
why an interesting product or service seems to fit in your lifestyle?
As you can readily see, creating a buyer persona is the equivalent of creating a file
or document that will be used to outline who is purchasing your product or service.
Will you become your first buyer model?
Consider the business plan role of six months, one year, two years and more. This
is the common suggestion for short and long-term goal plannings.
Where should you start and how do buyer habits fit within this goal range? Six
months should provide you the first set of key performance indicators (KPI’s) as to
the success of your business plan.
That means monthly goals you aim for, record and adjust your overall plan to
meet. An example would be, where are you now, with set goals, where will you
end up each month until you reach your six months goals?
KPI’s are the metrics used to evaluate a business’success towards a planned goal.
As Marketers, the hardest metric would involve traffic, leads and be qualifying those
leads as serious contenders for your products and services. Qualified leads and
qualified sales leads and customers. Three areas where monthly goals would need
to be set in respect to numbers in order that each prospective buyer lead could be
qualified.
Buyer Growth Activities
What content and activities would need to be done each month in order to reach
the kpi (key performance indicators) set. This is where blogging focus can play
a big part in supporting action campaigns.
Listen to your potential customers. Think about their questions, determine
keywords you can use in blogging solutions to engage their loyalty, their actions
to join and become buyers.
Timely blog posts that keep your prospects and customers in motion, come from
those monthly layouts. That is where you will check to find what comes next to
improve buyer growth. You should see the date you need to start on relative
content. Successful campaigns are time limited. So is your buyer growth action
limited to each month. The monthly goals will keep you on track.
Once you decide what goals you want your business to reach starting with your
current performance to where you decide to be in six months, your actions will
determine your level of buyer business growth.
Outbound Buyer Growth
All those plans and campaigns are super for set up but helping to guarantee them
success will mean incorporating advertising that spreads your goals to a wider
margin of prospects.
Are you social-minded? Like working with social media? Can you plan one of your
monthly buyer growth goals to include a social media platform? What do your
tests show you? Which one or ones bring you the greatest responses to your
advertising? This is a demographic you need to be constantly testing and using.
This demographic should include paid advertising campaigns like Facebook ads,
Linkedin ads, video ads, youtube videos etc. These are all great ways to reach your
target market.
Once you have your plan written out then it is time to launch it. Instead of short
confusing launches that go nowhere this is the way to keep your eye on the prize
and reach those monthly buyer growth goals you laid out for yourself.
© 2018, Fran Klasinski. All rights reserved. on republishing any parts of this post, you must supply a link to the original post
