In the beginning, there was email. Too many rules to make it work for all readers. Then there was blogging. A platform that allowed the author to reach like-minded readers and explain the message.
NOTHING beats a good email. It is the marketing king of all forms of communications that advertise. That is its main function. Reach the largest audience in the shortest amount of time; engage the reader then get them to take an action.
The argument for most effective email depends on perspective – short vs.
long. So who gets the action?
#consumerblogging
Is the next best thing to email. In fact, it might be its true partner on
good follow-up strategies.
Imagine a blog where you get to explore your opinion on consumer
advertising. Where your reader can get more information without
signing their life away?
And the double win for them, they get to tell you what they think!
If you have done your blogging content right, then sending them off
to the squeeze page should result in high returns on the kick through
that means sign ups.
#Buyer Remorse
Follow up can mean after the fact. So your reader bought but is not
so sure what it is they did buy? Great way to stop buyer remorse
before it results in cancellations and chargebacks.
For a new reader who just found you blogging consumer content
can be a guarantee to increases sales.
What About Your Blog
Got one started? Always wanted to have one but not sure how to set
one up or how to write for it?
Perhaps there is the fear of not being able to produce enough content
to even start a blog?
Do you like to read? You will never run out of content.
Do you interact well with people? Love to talk? Then style will be an
easy act to create.
Like a good argument? Are you a pros and cons personality? Then you
will find blogging a wonderful way to present any topic.
#blogging4dollars
Having a touch of all the above will make you an effective blogger who
can advertise to the masses; reach your prospective market and end
up with a nice profitable business.
Your editor
Fran Klasinski
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Love your article on effective emailing & blogging.
Thank you Susan. Appreciate the comment.
A great article Fran, and a good lesson about how emailing and blogging are related.
The article contains important information for new comers to the industry and reminders for those who have been around for a while.
Thanks John. Forever a truth.
I always thought I would not be able to produce enough content. Looking back at past posts is a great way to review your own personal growth.
You are right- anyone can blog. Just talk to people and insert your own personality into the conversation.
Thanks for your thoughts on this topic.
I love blogging Been a writer most of my life. And enjoy sharing what I see online.
Everyday there is enough content to keep us going for years lol.
Thank ou for your comment. I appreciate it.