Writing fabulous engaging headlines does not have to be a troublesome
call to action that puts your mind to sleep.
Begin a swipe file filled with tidbits, top headlines that attracted your
attention and made you want to read your emails.
Swipe is the name but truly not the action. The creative genius of other
marketers who drive you bonkers with their ability to come up with the
kind of headlines that make you drool, are the people whose work you
want to save in your swipe file.
However, it is not just the headline but the content that creates a positive
read creating the taken call to action.
Example:
“Let us not let adversity sway us from our daily task.”
This line from fellow marketer Bob Culbertson goes into my swipe file.
What a line of encouragement to send to my downline.
Paypal is but a thing. A happening. Not the end of the world. Move on!
Or William Shakespeare – “A Midsummer Night’s Dream”
Here comes a line that helps a new person learn something new.
“The iron tongue of midnight hath told twelve. Lovers, to bed; ‘tis almost
fairy time.”
The example here, the ‘iron tongue’ which is the clapper or a clock pendulum.
Or ‘The Iron Tongue of Midnight’ – the title of a Tito Amato Mystery (series )
where the clapper was used as a murder weapon. Imagine what is right in
front of your eyes yet missed?
The Empowering Headline
How about a year’s worth of emails from the following ..
– CopyBlogger (59 Emails)
– Gary Vaynerchuk (35 Emails)
-Digital Marketer – Ryan Deiss (202 Emails)
-Quicksprout – Neil Patel (150 Emails)
– Social Triggers – Derek Halpern (94 Emails)
Pay attention to some very interesting things to note about these headlines.
The ‘best’ aren’t always just the words.
Now what were all those touchy things you were told never to do if you
wanted your headlines to work?
Check out this link. Get your swipe file started today.
© 2016 – 2020, Fran Klasinski. All rights reserved. on republishing any parts of this post, you must supply a link to the original post
