Merry Christmas Following Santa’s Helpers
All year[for 22 years plus] I have believed in helping new people build a real online business by not trying to sell anything. As a good leader, willing to help you through tough times, my thoughts in posts turn to sharing with you NOT telling you. Action choices should always be yours.
Historically, my first web site was called How2-4newbies. I truly believed, then as a new marketer, the hardest row on line was being at the mercy of the chasing game by authority advocates who leave you feeling they knew better.
In case you do not understand or even know what authority marketing or authority advocates are, “Advocacy marketing is a marketing strategy that excites and prepares new customers to generate buzz around your brand by promoting using company images, pages, banners etc. Or by word-of-mouth offline, yet word-of-mouth again through their products, experiences, and customer service. The point being to encourage potential customers to sign up and also help promote.”
Of course, I was new, I needed to learn a lot, and I needed to be able to depend on real people with genuine concerns for my issues for good answers. I am sure you have a load of great stories you could share with me about your adventure as a newbie.
My dream was to be a good leader. If I was going to connect with you then you needed to be willing to share with me. A trust was needed for us to connect.
“Good leaders are readers.” Harry S. Truman.
Imagine, by judging via these trying times, there was a smart President who understood the value of the written word and how it would affect our audiences.
The Leadership Learning Curve
In the beginning, the dream is to have some success. You question everything from your personality, to the sound of your voice on video or in training sessions. Definitely, you show up and put your best foot forward, to quote some other noteworthy personality.
All you want is to have some success. Did it work for you? NOT me, eventually I reached the Peter Principle and fell on my face. There are new words in marketing, you will have to forever be learning, marketing language changes that fast. Structure is one of them and structure is what makes us or breaks us right off the starting line.
A marketing strategy covers a company’s overall approach for promoting its brand to a target audience. Hey I’m new, give me a break! I’m supposed to understand marketing strategies? I’m supposed to know the ropes and how structure plays an important role?
Brand? what brand am I suppose to have?
Overpromising and Underdelivering
They Promise the moon and you end up on Mars for your efforts. Neither of these two shyster offers will ever lead you to success. In the journey to finding success, being right about anything a good lead brings our way, doesn’t make us trustworthy. The key is being honest, being genuine, and truly ready to be a help does.
Accountability
This is one area we can all learn from. In fact, when you think back on your very life, you will find many times you were expected to be accountable. Did you pass the accountability grade to honesty?
Denying any part we play in the actions that make up our lives, is failing our self and our family, friends, and worse of all, our prospects. It is too late to claim accountability when the proof shows you erred.
Trust is a must. Liking each other is a choice. Trust is not a choice if you plan on success in any chosen business venture or journey in life.
Choose your company wisely. It took me years to find the company that has my trust. Remember, customers will never love a company until we, and our staff, love it first.
To Our Mutual Success
Yours in marketing …
© 2023, Fran Klasinski. All rights reserved. on republishing any parts of this post, you must supply a link to the original post
